One of the most universal pleasures in life is enjoying a good drink—whether it’s a crisp beer on a hot afternoon, a smooth cocktail at sunset, or a warming spirit on a chilly evening. While alcohol is not consumed everywhere due to religious and cultural beliefs, particularly in parts of the Middle East and Africa, many places around the world have crafted unique, regionally inspired beverages that reflect their traditions, history, and way of life.
What makes these drinks special is more than just their ingredients—it’s the story behind them. Some are made from what grows best in the region, like sugarcane-based rum in the Caribbean or rice wine in Asia. Others have been passed down through generations, deeply embedded in cultural rituals and social gatherings. And then there are those familiar drinks, enjoyed worldwide but consumed in a uniquely local way.
As I’ve traveled across the world, I’ve had the opportunity to sample an incredible variety of alcoholic beverages, each offering a new flavor, a new experience, and sometimes even a new way of drinking. Some have been simple yet delicious, while others have been bold, unexpected, or even an acquired taste. But all of them have expanded my palate and given me a deeper appreciation for the cultures that created them.
So, whether you’re someone who loves a good cocktail, enjoys discovering new flavors, or simply appreciates the role that food and drink play in different cultures, keep reading to explore some of my favorite alcoholic drinks and traditions from 14 different countries!
Japan
Japan is well known for its incredible food, rich tea culture, and unique traditions, but it also has a drinking culture that is a big part of everyday life. One of the most popular drinks in Japan is sake, a traditional rice wine made from fermented rice. It can be enjoyed either warm or chilled, depending on the type and the season. There are different varieties of sake, some sweeter and others drier, making it a drink that can suit different tastes. It’s commonly enjoyed with meals, at celebrations, and even during religious ceremonies, making it deeply tied to Japanese culture.
Another unique and delicious drink in Japan is plum wine, or umeshu. This sweet, fruity liqueur is made from plums, sugar, and alcohol, and it has a rich, slightly tart flavor. It’s usually enjoyed on the rocks or mixed with soda to balance out its sweetness. It’s one of those drinks that can be enjoyed casually at home or while out at a bar, and it’s a must-try when visiting Japan!
Lastly, Japanese whisky has gained worldwide recognition for its smooth, high-quality taste. Japan has put its own spin on whisky, creating flavors that have become famous internationally. It’s also a key ingredient in the highball, a simple but popular drink made by mixing whisky with soda and ice. This drink is light, refreshing, and commonly ordered at izakayas (Japanese pubs) alongside food.
Drinking in Japan is a big part of social life, whether it’s celebrating with friends, bonding with coworkers, or just enjoying a drink with a meal. It’s something that’s woven into their traditions and daily lives, making it an experience worth exploring while in the country.
United States
The United States has an extremely diverse drinking culture, with each region having its own unique styles and traditions when it comes to alcoholic beverages.
One of the biggest aspects of drinking across the country is beer culture, especially craft beer. There are thousands of breweries all around the U.S., each crafting different flavors and styles. Some states have hundreds of breweries offering extremely local flavors, making it easy to find something new and different no matter where you are. Whether you prefer hoppy IPAs, smooth lagers, or dark stouts, there’s a huge variety of beers to try all over the country.
Another very popular drink in the U.S. is whiskey and bourbon. These are some of the most well-known liquors to come from the United States and are exported worldwide. The South is where most of it is produced, with Tennessee and Kentucky being home to some of the most iconic and well-known brands. These states are famous for their whiskey traditions, and the quality of their bourbon has made a name for itself around the world.
The U.S. is also well known for its wine culture, especially in regions like California. Napa Valley is world-famous for its delicious wines, with high-quality, locally produced varieties that have gained global recognition. Some of these wines are even compared to world-class European wines, which I’ll talk about later in the article.
Lastly, the cocktail scene in the U.S. is huge. There is a strong tradition of cocktails here, with many famous ones originating in the country. Some of the most popular include the Old Fashioned, Manhattan, Martini, and many more! Cocktails are a big part of American nightlife and bar culture, and you’ll find them everywhere, from fancy speakeasies to casual restaurants.
The U.S. has a very unique drinking culture overall. From the uncommon drinking age of 21 to the huge influence of sports bars, tailgating, and party culture, alcohol plays a big role in social life. Happy hour culture, university drinking scenes, the rising trend of hard seltzers, and so much more make drinking in the U.S. an exciting and fun experience, no matter where you go.
France
Next up is France, a country where alcohol is deeply tied to its culture and traditions. France is best known for its wine, with some of the world’s finest red wines coming from the Bordeaux region. Burgundy also produces a wide variety of wines, making it another major wine hub.
Champagne is another huge part of French drinking culture. The Champagne region is the birthplace of this iconic sparkling wine, and having a glass while in France is a must.
The French happy hour, known as apéro, is a big part of daily life. Gathering for drinks and light snacks is common no matter where you are. Champagne is a staple at all celebrations, while wine is a natural pairing with meals. Whether at a café or a bistro, it’s not uncommon to see people enjoying a glass of wine with lunch, as food and drink go hand in hand in French culture.
Philippines
Next up is the Philippines, a country made up of thousands of islands, where both locals and tourists embrace the slow, laid-back island lifestyle—often with a delicious drink in hand. Filipinos love to have a good time, and one thing you’ll always find them enjoying alongside their drinks is karaoke. Whether it’s in a bar, on the street, or at a family gathering, singing and drinking go hand in hand in the Philippines.
When it comes to beer, the most popular choices are San Miguel and Red Horse Beer. These are locally produced and are absolute staples across the country. Whether you’re in a big city or a remote island, you’ll see locals and tourists alike sipping on these beers. Red Horse, in particular, is known for its higher alcohol content, making it a favorite for those who want something a little stronger.
Next up is the rum culture in the Philippines. No matter which island you’re on, rum is everywhere. Whether it’s a rum and coke, rum with pineapple, rum with mango, or any other mix, Filipinos love their rum-based cocktails. It’s a drink that perfectly matches the tropical vibe of the country, making it a go-to choice at the beach, in bars, or even at small roadside shops selling mixed drinks.
In general, Filipinos love to drink socially, whether it’s with friends, family, or even strangers. Drinking is a huge part of celebrations, gatherings, and everyday life. Alcohol is also relatively affordable, making it easy to enjoy, especially in such a beautiful and carefree setting. The island lifestyle and drinking culture in the Philippines go hand in hand, making it an unforgettable place to kick back with a drink.
Italy
Italy is a country where food and drink are at the heart of everyday life, no matter which city or region you visit. As one of the world’s largest wine producers, wine is deeply tied to Italian culture and is enjoyed daily with traditional meals.
Like in other countries, Italy has its own version of happy hour, known as aperitivo hour. This is a time to unwind before dinner with light bites and a drink, often an Aperol Spritz or a glass of wine.
Italy’s version of sparkling wine, Prosecco, is a popular apéritif, especially in northern regions. In the south, Limoncello is a local favorite—a sweet, lemon-flavored liqueur often served chilled after meals to aid digestion. It’s particularly famous along the Amalfi Coast.
Drinking wine with meals is a key part of the Italian lifestyle and Mediterranean diet. It’s enjoyed in moderation and paired with fresh, high-quality food, which contributes to the region’s reputation for longevity and overall well-being.
Thailand
Thailand is a unique drinking destination, not only because of its local beverages but also because of its vibrant backpacker and party culture. While the country doesn’t have a wide range of traditional liquors, its beer scene is well-loved. Chang, Singha, and Leo are the most popular local beers, enjoyed by both locals and travelers. These beers have become worldwide sensations, especially among those who have passed through Thailand’s lively cities and tropical islands.
Drinking culture in Thailand is especially prominent in tourist hotspots and islands, where nightlife thrives. Places like Koh Phangan, home to the famous Full Moon Party, are known for their bucket drinks—small plastic buckets filled with liquor, soda, and often times different energy drinks. Huge parties and gatherings are a staple of island life, where people come together to drink, and dance. Whether sipping a cold Chang at a beach bar or sharing a bucket at a party, alcohol is a big part of Thailand’s social scene.
Fiji
Next up is a unique one—kava, a must-try when visiting Fiji. While not technically alcohol, it’s a traditional ceremonial drink made from the root of the kava plant, which is ground up, mixed with water, and served in a communal bowl.
Kava is deeply embedded in Fijian culture, often enjoyed during welcoming rituals, community gatherings, and special ceremonies. The drink has a mild sedative effect, creating a pleasant sense of relaxation. Participating in a kava ceremony is an incredible experience, offering a glimpse into Fiji’s traditions and the importance of hospitality and togetherness.
Greece
One of Greece’s signature drinks is ouzo, a strong anise-flavored spirit that’s traditionally enjoyed with water and mezze—small plates of food like olives, cheese, and seafood.
Beer is also popular, with local favorites like Mythos and Alpha found across the country. Greece has a deep wine culture, with many regions producing their own varieties, commonly enjoyed with meals.
Drinking in Greece is a social experience, often centered around food. Long, leisurely meals with friends and family are a big part of the culture, always paired with a local drink. Whether at a seaside taverna or a family gathering, sharing good food and drinks is an important Greek tradition.
Albania & Turkey
Both Albania and Turkey have a deep-rooted tradition of drinking raki, a strong anise-flavored spirit similar to ouzo but with its own local twist.
In Albania, raki is enjoyed everywhere, often homemade and served with mezze like cheese and olives. It’s a big part of meals and family gatherings.
In Turkey, rakı is also paired with mezze and shared with friends and family. It’s a key part of hospitality and food culture, bringing people together over long meals.
Both countries cherish raki for its role in tradition, hospitality, and community.
Mexico
Next up is Mexico, home to the world-famous tequila and mezcal. Tequila, made from blue agave, is the country’s most iconic liquor and a staple in cocktails both locally and around the world. Whether enjoyed straight or mixed into drinks like margaritas, it remains a symbol of Mexican culture.
Mezcal, tequila’s smokier cousin, is another beloved agave-based spirit. Known for its rich, bold flavor, it’s often sipped neat or used in specialty cocktails. Its distinct smoky taste comes from its traditional production process, making it a unique and cherished drink in Mexico.
Both tequila and mezcal are more than just beverages—they are central to Mexican celebrations, from casual gatherings to major festivals. They reflect the country’s warmth, vibrancy, and deep-rooted traditions, remaining an essential part of its culture today.
Vietnam & Laos
Lastly, we have Vietnam and Laos, where rice-based alcoholic beverages dominate both in popularity and cultural significance.
In Vietnam, rice wine (rượu gạo or rượu nếp) is widely consumed, with variations found across the country. Meanwhile, in Laos, the most famous rice-based spirit is Lao-Lao, a potent homemade rice whiskey. Both are traditionally made from fermented sticky rice, a staple crop in the region. With an abundant supply of rice, these countries use it for everything—including their signature liquors.
Rice wine and whiskey are often homemade, deeply tied to hospitality, and shared during celebrations by, family gatherings, and special occasions. Whether you’re visiting a rural village or joining a local feast, expect to be offered a small cup—often with a friendly toast and plenty of encouragement to drink. These spirits pack a punch, but they’re an essential part of the experience. And trust me, while you’re there, you have to give them a try!
Final Thoughts
The food we eat is often complemented by unique drinks and alcoholic beverages, each deeply tied to the culture and traditions of its region. Across the world, different cuisines are paired with distinctive drinks, enhancing flavors and offering a deeper connection to local customs. Whether it’s a traditional rice wine or a regional spirit, these beverages tell a story of history, craftsmanship, and community.
If you’re traveling and want to truly connect with the local culture, step beyond the usual and try the drinks that locals love. Share a glass of rakia in Albania, sip on sake in Japan, or enjoy a classic bourbon in the U.S. These experiences go beyond taste—they create connections, open you to new traditions, and offer a glimpse into the heart and soul of a culture. So raise your glass, embrace the tastes, and savor the moments in a new place!
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